3/3/08

Rocio Trujillo & Spanglish Radio

Ms. [Rocio] Trujillo (aka, Cio Babee)is host of the weekday 11 a.m. to 3 p.m. program on La Fiesta, which is the only Latin music radio station among the nearly 20 stations based on Long Island and which began broadcasting in September.

A second-generation Salvadoran-American, she says she is encouraged by her boss, the operations manager Vic Latino, to speak in “Spanglish” to attract young people like herself who speak English on the street and Spanish at home.

La Fiesta broadcasts on two frequencies, 98.5 FM and 96.9 FM, reaching the whole of Suffolk County from Route 110, on the far western edge, to Montauk. That includes Southampton and East Hampton, where there are high concentrations of Hispanic residents, and city signals — and the next-closest Latin stations — are fuzz.

On Local Radio, an Accent on Spanglish
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